Senior MarTech Analyst

• What you will do

• Collaborate with a cross-functional team on cost-effective demand generation strategies ensuring the predictable flow of MQ/SQ Leads using omnichannel campaigns;
• Proactively identify opportunities of new martech solutions and execute necessary implementation steps, including alignment with already used tools and following training of team members;
• Collaborate with Data&Analytics team on analytical dashboards creation, maintenance and improvements;
• Actively participate in brainstorming, identifying core issues, and effectively finding and using data to manage complex analysis;
• Integrating web and mobile analytics, performing data audits, quality assurance testing, and writing documentation will be a daily part of your job;
• Your day-to-day work will often be done in a Tag Management System and other MarTech Platforms such as but not limited to GoogleAds, LinkedIn Ads, GA4, Amplitude, PowerBI, Data Studio, HotJar various CDP and CRM systems. This is not a web development role but those skills will help you be successful.

• Must haves

• 2+ years of proven experience working and implementing MarTech solutions used in inbound and outbound lead generation;
• Hands on experience integrating multiple data sources with analytics and CRM (Google Data Studio, Powe BI or similar);
• Excellent understanding of user data collection, conversion tracking and ways to attribute multiple data sources for further analysis;
• A proven track record of understanding business challenges and translating them into value-add solutions – strong analytical and problem-solving skills;
• Knowledge and hands-on experience with tools (GA4, GTM, Semrush, HotJar, WordPress);
• Working knowledge of HTML, CSS, and JavaScript development and constraints;
• Experience with generative AI (research, analysis, content generation and optimization, etc.);
• Solid understanding of performance marketing, conversion, and online customer acquisition;
• Upper-intermediate English level;
• Excellent communication, roadmap management, and presentation skills;
• Demonstrated experience briefing stakeholders on outcomes & recommendations.

• Nice to haves

• SEM experience managing PPC campaigns (Google, LinkedIn, Twitter etc.);
• Prior experience in the tech industry;
• Understanding of the Software Development process;
• Experience with Demand Generation strategies and tactics.

AgileEngine is one of the Inc. 5000 fastest-growing companies in the US and a top-3 ranked dev shop according to Clutch. We create award-winning custom software solutions that help companies across 15+ industries change the lives of millions.

If you like a challenging environment where you’re working with the best and are encouraged to learn and experiment every day, there’s no better place — guaranteed! 🙂