Product Marketing Manager (Senior/Lead) ID38139

• What you will do

• AI Product GTM & Launch Excellence: Craft end‑to‑end GTM plans—including segmentation, value propositions, positioning and launch KPIs—for new AI features (e.g., shade‑finding copilots, predictive replenishment, dynamic bundling); Create enablement toolkits (messaging frameworks, demo scripts, training decks) that empower brand and regional teams to launch consistently and at scale.
• Cross-Functional Leadership: Act as the connective tissue between Product, Data Science, Enterprise Marketing Technology, Creative, and Brand teams to ensure AI features are fit‑for‑purpose and brand‑right; Present recommendations and results to senior leadership and influence investment and prioritization decisions.
• Bias for Action and Operationalization: Drive executional rigor by transforming strategic AI initiatives into concrete workplans with clear owners, timelines, and KPIs—ensuring pilots quickly move from test to scale; Champion MVP thinking and fast-cycle experimentation to accelerate feature deployment, reduce time-to-value, and continuously refine AI-driven experiences based on real user feedback.
• Market & Consumer Intelligence: Track emerging AI trends (e.g., multimodal foundation models, privacy‑preserving personalization) and competitive benchmarks, translating insights into opportunity assessments and POVs.
• Performance Optimization and Experimentation: Define success metrics and test‑and‑learn roadmaps (A/B & multivariate) to iteratively improve adoption, engagement and conversion of AI experiences; Partner with Product and Data Science to surface actionable insights and feed them back into roadmaps.

• Must haves

• 5+ years in product marketing, growth marketing or digital product management with at least 2 years focused on AI/ML‑driven products (e‑commerce, martech, adtech or SaaS preferred);
• Demonstrated success launching or scaling AI‑powered experiences that delivered material lifts in revenue, AOV, CVR or LTV;
• Working knowledge of common AI techniques (large language models, recommender systems, computer vision) and how they translate into consumer‑facing use cases (you don’t need to write code, but you can “speak engineer” and translate between technical and commercial teams);
• Strong analytical mindset: comfortable defining KPIs, interpreting experimentation results, and connecting insights to GTM actions;
• Storytelling prowess: able to distill complex technology into clear narratives, messaging and training content for non‑technical stakeholders;
• Experience in beauty, luxury retail or high‑consideration consumer categories is a plus, but passion for the space and customer empathy are must‑haves;
• BA/BS required (MBA or advanced degree in marketing, analytics or a related field is advantageous);
• Upper-Intermediate English level.

AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries. We rank among the leaders in areas like application development and AI/ML, and our people-first culture has earned us multiple Best Place to Work awards.

If you’re looking for a place to grow, make an impact, and work with people who care, we’d love to meet you! 🙂